6 Steps To Boost Your Property Investments And Achieve More For Less

6 Steps to Boost Your Property Investments and Achieve More for Less

04.05.2023 By: John Penquet

Get More For Less By Capturing Opportunity Gaps

Most of our industry works hard to deliver more. More rooms to rent, more properties to buy and more enjoyment from higher living standards. You, and people like you are creating more all of the time.

Over the past year, the property market has shifted across the UK, with new opportunity areas emerging all over the nation. At the same time, many areas, and strategies in these areas have seen a contraction of opportunity.

This is not a new phenomenon: our industry is adept at finding new ways to grow and expand services, you and the industry has the ability to adapt in an agile way that only entrepreneurs seem to know.

The current market is at another of these moments, and your business has a choice – to understand and adapt, or expend huge efforts to hold a current position or strategy.

Here’s my 6 steps to getting more for less:

1. Measure demand by area and by strategy

Every time I meet investors, I ask a simple question. Where is the highest local demand and for what types of properties. And do you know, every single time I get someone’s guess. Never do I hear anyone tell me what the current stats are and statistically where is best.

Now more than ever, you must know, with certainty, which local areas are in highest demand and what properties in those areas are of highest demand.

Source: Ultimate Property Dashboard Area Demand

2. Leverage the spread of prices in an area.

When there is a lot of movement and activity in property, you will find distortion in the market. Nicer, well presented properties often surge in value, whilst the not so good looking property stands still. These are opportunities for investment with strategies like BRR and Flipping, but also useful for complex strategies too. Why? Because the gap in these values is the margin you can make.

Graphical user interface, text, application

Description automatically generated

All too often people try to make these strategies work in areas with a narrow spread of prices. Savvy investors use data to understand this spread and buy where they can make more money and recycle investment (ROI)

Source: Ultimate Property Dashboard Lead Research Report

3. Look at the right metrics.

Still looking at land registry sold prices? If you are, you need to stop. These stats are months and months out of date. The right metrics today are current asking prices and asking rents. I spent years developing a process to collect and measure these stats, enabling my forecasting models. You need this for your target areas, so you ensure the area grows in terms of cashflow and in asset value where applicable. Let the demand deliver you the growth.

Source: Ultimate Property Dashboard Lead Research Due Diligence

4. Look at hotspots.

Too many investors rush to buy in an are WHICH HAS ALREADY GROWN. Few try and work our WHERE IS THE NEXT PLACE TO GROW. Knowing your next hotspot can save you £10,000s and make you £10,000s. With my friend Jo Jamison da Silva, we work with dozens of investors from all over the world to harness this data, using advanced UPD datasets to be the first not the last, to opportunity areas.

With my friend Jo Jamison da Silva, we work with dozens of investors from all over the world to harness this data, using advanced UPD datasets to be the first not the last, to opportunity areas.

5. Use Technology

Stop duplicating your tasks and doing things the same as twenty years ago. Random portal searching isn’t enough. My UPD software , used by almost 1000 investors, deploys the latest AI to search for, filter and report on all the properties in my target areas that match my strategy. My property search is done daily, automatically, so I can spend more time acting on the shortlist.

You really need to automate the search and shortlists in your business too.

Example Ultimate Property Dashboard Deal Analyser Pipeline Report

6. Delegate to Virtual Assistants

Your pipeline of property leads, be they on or off market, need to be tracked and acted on. Even with our best intentions, we will occasionally need to commit 100% to a task or action, which often suspends activity elsewhere in our business. VAs pick this up and ensure you can keep the dynamism and agility in your daily work without dropping process or communication. My VAs use my data to find leads, and chase the pipeline for me. Nothing is missed and there is no burden on my time. Companies such as The VA Property Company are adept and already trained in these skills, so you can immediately get a service up and running.

The Data Versus The Opinions

Many people are rightly concerned by the recent economic turmoil, just as they were in 2020 and in 2021. To help us all to better understand what’s happened recently from a data and statistical perspective, you can download the latest Property Market Forecast for free here:

my.ultimatepropertydashboard.com/PMF2

This includes data and insights for many regions and strategies and follows on from the insights in this article.

Finding HMOs in a busy marketplace

So please make your life easier and more certain in these uncertain times by plugging data and software into your business process. See John using this data and software live and for free here:

bit.ly/3U3Oa8s

Remember, successful property investment requires facts rather than opinions. Make sure you have what you need.

John Penquet

Market Data Expert

Here we outline how you canadd the senders email address to your safe sender list or ‘whitelist’for the most common email providers.

Outlook Users

Open the email from the sender you would like to add to the safelist. Click on the "Junk" link next to the delete button in the top left corner. Click on “Never Block Sender" in the drop-down options below the ‘Junk’ icon. Their email message will be automatically added to your Outlook safe senders list.

Outlook (Web Version) Users

Once logged in, click on the cog in the top right-hand side of your inbox. Click on “Safe Senders” under the “Mail” tab. Open the email from the sender you would like to add to the safelist. Enter the email address of the sender and click the plus sign. Your sender will be automatically added to your Outlook safe senders list.

Apple Mail

Open the email from the sender you would like to add to the safelist. Click on the sender’s email address at the top of the email. A list of options will appear on a drop down. Click on “Add to Address Book” Your sender will be automatically added to your Apple Mail safe senders list.

Gmail® Users

Open the email from the sender you would like to add to the safelist. Click on the arrow next to an email icon on the far right. Select “Add To Contacts”. You will see the text “Added *Email Address* to contacts.” Appear at the top of the screen, meaning your new contact has been added to your Gmail Safe senders list.

Via an iPhone/iPad

Open the email from the sender you would like to add to the safelist. Tap the sender's name in the “From” line. On the next screen, tap “Create New Contact”. Add the details of the email sender (the email will be populated otherwise you will need to add the sender’s other details, name, address etc) Tap “Done”.

Via an Android Phone

Tap to open the email from the sender you would like to add to the safelist. Tap the icon next to the email address on the left-hand side. Tap “Create contact”. Add the details of the email sender (the email will be populated otherwise you will need to add the sender’s other details, name, address etc). Tap “save”.